Privacy Policy

Greenfield Livestock Partners Ltd is committed to protecting your privacy and handling your personal data in a lawful, fair, and transparent manner in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR), and other applicable UK data protection laws.

1. Introduction and company information

This Privacy Policy explains how Greenfield Livestock Partners Ltd collects, uses, stores, shares, and protects personal data when you interact with us, including when you contact us by phone, email, or through our business channels, or when you engage with our livestock-related services.

Data controller: Greenfield Livestock Partners Ltd
Registered / business address: Greenfield Livestock Partners Ltd, 18 Market Street, Bingley, West Yorkshire, BD16 2HP, UK
Email: [email protected]
Phone: +44 1274 863 492

This Privacy Policy applies to personal data relating to customers, prospective customers, suppliers, business contacts, website visitors, and other individuals whose personal data we process in the course of operating our livestock business.

2. Data collection and processing

We may collect and process the following categories of personal data:

• Identity data: name, title, job role, employer, and business contact details.
• Contact data: address, email address, telephone number, and other communication details.
• Business and transaction data: details of enquiries, quotations, orders, invoices, payments, deliveries, and service records.
• Livestock-related and operational data: information necessary to manage livestock transactions, supply arrangements, transport coordination, and related compliance records.
• Technical data: IP address, browser type, device information, and usage data if you interact with our website or digital services.
• Communication data: records of emails, calls, messages, and correspondence with us.
• Compliance data: information required for legal, regulatory, tax, accounting, anti-fraud, or due diligence purposes.

We may receive personal data directly from you, from your employer or business, from our customers or suppliers, from public sources, from professional advisers, and from third parties involved in the provision of our services, including logistics, payment, and compliance providers.

We do not intentionally collect special category data unless it is necessary and lawful to do so. If such data is processed, we will only do so where a lawful basis and additional condition under UK data protection law applies.

3. Purpose of data processing

We process personal data for the following purposes:

• to respond to enquiries and communicate with you;
• to provide livestock-related products and services;
• to manage customer, supplier, and business relationships;
• to prepare quotations, contracts, invoices, and payment records;
• to arrange transport, delivery, collection, and associated logistics;
• to comply with legal, regulatory, tax, accounting, and record-keeping obligations;
• to conduct due diligence, fraud prevention, and risk management;
• to maintain business records and improve our operations;
• to protect our rights, property, staff, customers, and business interests;
• to send service-related communications and, where permitted, marketing communications;
• to analyse and improve our website, services, and customer experience.

4. Legal basis for processing

We will only process personal data where we have a lawful basis under UK GDPR. Depending on the circumstances, our legal bases may include:

• Performance of a contract: where processing is necessary to enter into or perform a contract with you or your organisation.
• Legal obligation: where processing is necessary to comply with applicable laws and regulatory requirements.
• Legitimate interests: where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. This may include business administration, service improvement, fraud prevention, and record-keeping.
• Consent: where you have given us clear consent to process your personal data for a specific purpose, such as certain marketing communications.
• Vital interests: in rare cases where processing is necessary to protect someone’s life.
• Public task: where applicable in limited circumstances involving public functions.

Where we rely on legitimate interests, we will assess and balance those interests against your rights and freedoms. Where we rely on consent, you may withdraw it at any time.

5. Data sharing and third parties

We may share personal data with trusted third parties where necessary for the purposes described in this Privacy Policy. These may include:

• professional advisers such as accountants, auditors, insurers, and legal advisers;
• IT, hosting, cloud storage, cybersecurity, and software providers;
• payment processors, banks, and financial service providers;
• delivery, transport, logistics, and warehousing providers;
• regulatory bodies, law enforcement, courts, and government authorities where required by law;
• business partners, suppliers, and subcontractors involved in fulfilling services or contractual obligations;
• fraud prevention, identity verification, and compliance service providers.

We require third parties to process personal data only in accordance with our instructions, applicable law, and appropriate confidentiality and security obligations.

6. Data transfer to third countries

In some cases, personal data may be transferred to, stored in, or accessed from countries outside the UK. Where this occurs, we will ensure that appropriate safeguards are in place to protect your personal data, such as:

• an adequacy regulation or decision recognised under UK data protection law;
• the UK International Data Transfer Agreement (IDTA);
• the UK Addendum to the EU Standard Contractual Clauses; or
• other lawful transfer mechanisms permitted under UK GDPR.

Where required, we will also carry out assessments to ensure that your personal data remains protected to a standard essentially equivalent to that required in the UK.

7. Storage duration

We retain personal data only for as long as necessary for the purposes for which it was collected, including to satisfy legal, accounting, tax, regulatory, and reporting requirements.

The retention period will depend on the type of data and the purpose of processing. In general:

• customer and supplier records are retained for the duration of the relationship and for a reasonable period thereafter;
• financial and tax records are retained for the period required by law;
• communication records are retained for as long as needed to manage enquiries, disputes, or business records;
• marketing preferences are retained until you opt out or withdraw consent, where applicable.

When personal data is no longer required, we will securely delete, anonymise, or archive it in accordance with our retention procedures.

8. User rights

Under UK data protection law, you may have the following rights in relation to your personal data:

• Access: to request a copy of the personal data we hold about you.
• Rectification: to request correction of inaccurate or incomplete personal data.
• Erasure: to request deletion of your personal data in certain circumstances.
• Restriction: to request that we limit the processing of your personal data in certain circumstances.
• Data portability: to receive certain personal data in a structured, commonly used, machine-readable format and to request transfer to another controller where applicable.
• Objection: to object to processing based on legitimate interests or to direct marketing at any time.

These rights are not absolute and may be subject to legal exceptions and limitations. To exercise any of these rights, please contact us using the details below.

9. Withdrawal of consent

Where we rely on your consent to process personal data, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.

If you withdraw consent, we may no longer be able to provide certain services or communications where consent is necessary. You can withdraw consent by contacting us using the details in the Contact Information section.

10. Right to complain

If you have concerns about how we handle your personal data, please contact us first so that we can try to resolve the issue.

You also have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner’s Office (ICO):

Website: https://www.ico.org.uk
Telephone: 0303 123 1113

11. Data security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures may include:

• access controls and role-based permissions;
• secure storage and encryption where appropriate;
• staff confidentiality obligations and training;
• regular review of security practices and systems;
• backup and recovery procedures;
• monitoring for suspicious activity and security incidents.

While we take reasonable steps to protect personal data, no method of transmission or storage is completely secure. We therefore cannot guarantee absolute security.

12. Contact information

If you have any questions about this Privacy Policy, your personal data, or wish to exercise your rights, please contact:

Greenfield Livestock Partners Ltd
18 Market Street, Bingley, West Yorkshire, BD16 2HP, UK
Email: [email protected]
Phone: +44 1274 863 492

13. Changes to privacy policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. Any updated version will be made available on our website or otherwise communicated where appropriate.

We encourage you to review this Privacy Policy periodically to stay informed about how Greenfield Livestock Partners Ltd processes personal data.